With two decades in fashion, Rupal has spent over a decade merchandising for India's premier multi-designer luxury stores, working alongside industry icons like Manish Malhotra, Sabyasachi and Tarun Tahiliani. As Senior Merchandiser at Aza, she helped set up their Delhi and Mumbai stores, and her career also includes time at Ashni & Co in London and Creo, where she worked as a manager and merchandiser for five years. Along the way, her real passion has been scouting and elevating fresh, raw talent.

Her move into personal shopping came from a simple realisation: fashion is intimate. Rupal doesn't believe in changing who you are. She believes in amplifying your best self. By understanding your personality, lifestyle and silhouette, she works with you to reveal the most polished, confident version of you.

For Rupal, true style isn't reserved for runway proportions. Real beauty lives in standard silhouettes, unique features and authentic personal charm. Whether it's a red-carpet moment or a milestone graduation, her mission is simple: wardrobe confidence, flawless execution and pure joy.